My mission with Your Launch Pad is to create everything you need to start your business so that you can focus on the work that only you can do.

Launch pad


“Sal's astute and thoughtful gaze cuts through the clutter ...”

- frances

I can't think of any other career that we embark upon where we expect to know how to do ALL the different roles.  Yet somehow when it comes to starting a business, we think that we should be able to create a website, learn how to market our business, figure out all the tech etc before we even begin to do the work that is actually ours to do.

I believe wholeheartedly that you only need to know how to do the work that only you can do.  Everything else can (and should, in my humble opinion) be done by someone else.

What if you don't have to figure it out all by yourself?

You don't have
to launch alone.

just imagine if you had a team in your corner from day 1.

a life coach

The more I do this work, the more I learn that the business stuff and the life stuff are completely intertwined. You can't work on one without working on the other 

a business coach

As your business coach, my mission is to help you to create a business that blends beautifully into the life you truly want to live.  So that you and your business can thrive.

a project manager

a website designer

You will choose a website template created by one of our favorite website designers.  We will then customize it for you to bring your business story to life.

There are so many different moving parts in a business.  Imagine having a project manager to guide you and keep all of those moving parts working together.

We create everything that you need to launch your business so that you can focus on the work that only you can do.

launch pad


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Your Business Blueprint

Together we will design a business that allows you to reach your life and business goals. A design that allows you and your business to thrive.

your launch pad includes:

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Your Website + Business Tools

My team and I will create your website, set up your marketing channels and email list, and implement all the scheduling and payment tools that you need to book clients and get paid by them.



We include 12 months of support, accountability and community in The Midlife Launch Lab with your business creation package. You don't have to launch and grow your business alone.

melanie, photographer

Sal goes beyond business and into the heart of why I do what I do and how I can make a difference.



Frances, graphic designer, london

Sal's astute and thoughtful gaze cuts through the clutter ...



Candice, graphic designer, new york



Working with Sal was a truly transformative and empowering experience for me.

Have a clear vision of the life you want to live and the business that will support that life.

Have a business plan with everything in place to find and serve your dream clients.

Have a website you love and all the business tools you need to run your business with ease.

Have a marketing plan to share the story of your business with people who want to hear it.

Be celebrating the launch of your business.  Cheers to your success!

Be starting your 12 month membership in The Lab and feeling supported and excited.

By the end of our work together,
you will...

Are You ready?

“I feel empowered, elevated and inspired by our sessions and I know that anyone who worked with Sal would find similar reasons to sing her praises.”

- frances, graphic designer






Here's what i believe is possible for you:

How does this sound?

a business where you create products, services or experiences that transform your clients' lives.

a business where you FILL YOUR CALENDAR WITH dream clients who are an absolute joy to work with.

A business where you grow in confidence daily as you show up as your most brilliant and creative self.

a life and business where you feel supported and encouraged by your fellow entrepreneurs in the lab.

a business where you spend your days doing work that lights you up and that makes you feel fully you.

are you ready?

I believe that The Midlife Launch Pad is the only package of its kind because it provides everything that you need to launch your business.

I provide life and business coaching so that you and your business can thrive

"Entrepreneurship is a personal growth engine disguised as a business pursuit." - James Clear

Running a business will trigger every fear/self-doubt/judgment that you have about yourself and then some.  When you work with me as your Launch Pad coach, you get two coaches for the price of one: a life coach to help with all of the mindset/self-doubt ("who do I think I am?") issues and a business coach to keep you focused on doing the work that only you can do in your business.

my team and i create your website, social media graphics and all the business tools you need

I want you to feel as if someone waved a magic wand and voila!  You have everything that you need to run your business.

I have seen too many brilliant, creative, accomplished women postpone or give up on their business vision because they are completely overwhelmed and defeated by the tech pieces.  The website, the how to get paid, the social media posts, the email list, etc, etc, etc.  

I want to be the one to wave that magic wand for you. So that you can stay firmly grounded in the work that only you can do.

i provide support, accountability and community for 12 months after you launch

Being in business can be very lonely especially if you don't have any friends who are business owners.  The first few months can be especially hard.

This is why I include a 12 month membership in The Midlife Launch Lab with your business design package. 

I want you to have continued access to business advice plus a group of women who are also in the first year of their business to provide brainstorming, cheerleading and the kind of support that only comes from people who truly understand the journey you are on because they are on the very same journey.

A year from now will you wish that you had started today?

If so, let's do this!



You've thoroughly combed through the website and you like what you see. So the next step is setting up a time to chat to make sure we're the perfect fit for one another. 

Let's Chat



It's time for us to learn all about you. Your story so far?How you want to spend your days? Your vision for your life and your business?  The people you feel drawn to work with? What matters to you? Everything we need to know to design a business that supports your ideal life.




We start to work on a website and marketing materials that visually represent the story of you and the work that you want to do in the world.  A website that will be like a campfire for your ideal clients to gather around.

Design Begins



Your website is ready to go live. All of your business tools are ready.  You have a story to share with your ideal clients and a plan in place to share that story.  Your membership of The Lab begins - 12 months of community and accountability to support you every step of your journey.

Time to Launch!

As the founder of The Midlife Launch I believe that there are hundreds of thousands of women in their 50's who could transform their lives, their communities and the world if they were to bring their business visions to life.

I want the work that I do with The Midlife Launch to be the key that unlocks that untapped potential. 

To encourage women in their 50's that yes they can create something extraordinary out of their talents, passions and lifetime of experience. Something that will transform the lives of their clients and customers and transform their own life in the process.

I would be thrilled to support you to bring your business vision to life.

the midlife launch


“Working with Sal Robertson was a truly transformative and empowering experience for me. ”

- Candice, graphic designer

She helped me to establish short- and long-term goals for my business, determine the type of clients I want, and hone my story and message. She also gave me the confidence to “put myself out there” and gain new business. I’d recommend working with Sal to anyone who wants a knowledgeable, kind, enthusiastic, and motivational coach in their corner.”

“Sal goes beyond business and into the heart of why I do what I do and how I can make a difference.”

- melanie, photographer

Sal Robertson’s strategic and intelligent approach, coupled with her kindness and understanding of creativity, helped me to focus and shine in a way I never thought possible. Working with Sal has helped me to trust the value of my unique perspective on life and build a business that is both creatively fulfilling and sustainable.

Your Launch Pad includes everything you need to launch.

We take care of all the details so that you can do the work that only you can do.

contact me

Are you ready to start your business and you would love my team and I to take care of all the details so that you can focus on the work that only you can? Or maybe you have some questions for me? Either way, please contact me and I will get back to you as soon as possible.  

Ready to work together?

does our philosophy resonate with you?