Your Business Blueprint is a step-by-step roadmap - unique to you and your business - with everything that you need to know and do to bring your business vision to life.
As part of this process, we will get clear on your "why" for starting your business, the "who" you want to serve and the "how" you will do it.
BLUEPRINT
BUSINESS
YOUR
I have worked with a number of business owners to help them grow their business and every single one of them talks about how hard the first few years were because they didn't have a clue what they were doing. A local artist I worked with said that for the first couple of years it felt like she was flinging spaghetti at a wall to see what would stick.
Having owned my own business since 2005, I know from personal experience that we tend to make it much more complicated than it needs to be and, too often, we end up becoming consumed by our business.
My mission with The Midlife Launch Co. is to help you get up and running with everything you need in place so that you can focus on the work that only you can do from day one in your business (or as soon as possible). I don't want you to struggle for the first few years when you really don't have to.
I want you to have the time and energy to build a business you love while also living a life that you love.
Because isn't that the whole point?
How would it feel to be guided step by step to launch your business?
You don't have to figure this out alone.
“No business thrives unless it creates a difference for people who are willing to exchange money, time or loyalty for the value that difference brings to their lives.”
- BERNADETTE JIWA
Step One:
Creating a strong foundation for your business
I believe that great businesses are built on compelling stories. Those stories are the foundation of your business and they need to be clear and compelling if you are going to build a successful business on top of them.
Too often I see business owners launching businesses before getting really clear on who they are, what they stand for and what their customers truly need or desire.
YOUR BUSINESS BLUEPRINT BREAKDOWN:
so which stories are the foundation of your business?
your personal story
Your passions, skills and talents and your WHY for starting your business in the first place.
your customers' stories
Their desires, challenges and needs - the things that they want to invest in.
your business' most compelling story
The greatest transformation and value your business provides to your customers and clients.
Once you are clear on your story, your prospective customers' stories and your business' most compelling story, you can create a blueprint for your business that weaves those stories into the very foundation of your business. So that every decision you make and all the actions you take build upon that solid foundation.
Step Two: Creating a business to fit the life you want to live
In this second step of Your Business Blueprint, I will help you to get clear on the life you want to live in this next chapter to make sure that the business you are planning supports that lifestyle.
Too often, I see people start a business that gets in the way of them living the life they want to live. I want to make sure that your life goals and your business goals support each other.
This is your business and I want it to reflect you and allow you to do the work that only you can do.
the design of your business includes ...
your role in your business
How many hours per week do you want to spend in your business? Do you plan to work full-time in your business or part-time around other work or life commitments?
Your offers
The products or services you plan to offer which you create in response to what you know about your story, your customers’ stories and your most compelling business story.
your pricing
your team
your business set up
This can be an emotional minefield but it doesn’t have to be - together we can figure out pricing that works for you and your clients.
I will help you to get clear on the support that you need as you launch and grow your business whether that is from lawyers or accountants or by hiring independent contractors or employees for different roles within the business.
This includes all the logistics and practicalities of setting up your business such as business formation and requirements; opening your business bank account; setting up a way to get paid; setting up systems to book client consultations; setting up systems to sell your products and/or services; and putting a system in place to track income and expenses.
“No matter how much you hustle, no matter how much time you devote to it, no matter how many new skills you learn, if your business isn’t designed to reach your goal, it won’t.”
- tara mcmullen
Step Three: Your Marketing Plan
Marketing, when done respectfully, is simply sharing your most compelling business story with people who genuinely want to hear it.
In this step, I will provide a framework for you to create a marketing plan for the first 90 days of your business. You will be able to use this framework again and again as you keep planning for the next quarter.
Your marketing plan will outline how you plan to share your new business with as many people who want to hear about it as possible in a way that takes into account everything we know about you and your prospective clients.
your marketing plan includes ...
your email list
Learn the importance of setting up an email list so that you can connect with your prospective clients and engage with them - your email list is something that you own (unlike your followers on Instagram or Facebook);.
your primary social media or real world platform
Choose which social media or real world platform is going to be your #1 way of introducing people to your business so that you can channel the majority of your energy into introducing people to your business via that platform.
your weekly marketing plan
Create a weekly marketing plan broken down into daily plans of action so that you are consistently reaching out to your prospective clients with a clear and compelling message that will resonate with them.
“Marketing is no longer about the stuff that you make but about the stories you tell.”
- seth godin
what's included?
- a video or audio recording for each step;
- worksheets to complete for each step;
- 9 hours of 1:1 sessions with me; and
- customized assignments to complete between our sessions.
The 9 hours of 1:1 time can be split into one hour, 90 minute or three hour sessions. The sessions will take place on Zoom and can be recorded so that you don't have to worry about taking notes during the call.
You will receive a recording of the call together with customized assignments to complete before the next call within 2 business days of the session.
click here for the next step in your launch pad: your website & business tools
contact us
I believe that the businesses we create can be a source of great joy, satisfaction and impact. They can be a significant part of our legacy. I would be thrilled to support you to bring your business vision to life.
If you have read through the website and you feel like we might be a good fit but you have some questions, please reach out so we can schedule a time to chat.
Work together
are you ready to
