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My mission is to help women in their 50's to start their business with as much ease, joy and success as possible.

I support women
to launch and grow
a business in their 50's.

welcome! I’m so glad you’re here


I'm a life + business coach and I have been a business owner since 2005.  I started my first business at the age of 37 while newly pregnant with my third child.

I am creating The Midlife Launch almost 20 years later at the age of 56 to support women in their 50's to bring their business dreams to life.

My team and I can create everything that you need to launch your business so that you can focus on the work that only  you can do.

founder of the midlife launch

I'm sal

coming soon

Coming soon.  The philosophy, mission and values that guide me as I navigate my own midlife launch.

The Midlife Launch MANIFESTO

send me the guide

Do you have an idea for a business but you're unsure as to whether it would work? The 3 Steps Guide will help you to get clarity on your vision for your business..

3 Steps to GET CLEAR

coming soon

If you've had your business idea for a while, what has been stopping you from starting your business?  Lack of clarity about your idea?  Unsure where to begin? Overwhelmed by all the logistics?

What is STOPPING you from STARTING? 

New around here? Start with these FREE resources. Made with you in mind. Designed to give you clarity + momentum. 



melanie, photographer

Sal goes beyond business and into the heart of why I do what I do and how I can make a difference.



Frances, graphic designer, london

Sal's astute and thoughtful gaze cuts through the clutter ...



Candice, graphic designer, new york



Working with Sal was a truly transformative and empowering experience for me.

Your Launch Pad includes everything you need to launch.

We take care of all the details so that you can do the work that only you can do.

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If you're looking to start a business in your 50's,
you're in the right place. 

I believe that there are so many women in their 50's who could transform their lives, their communities and, honestly, the world if they were to bring their business visions to life.

I want the work that I do with The Midlife Launch to be the key that unlocks that untapped potential. 

To encourage women in their 50's that yes they can create something extraordinary out of their talents, passions, and experience. Something that will transform the lives of their clients and customers and transform their own life in the process.

I would be thrilled to support you to bring your business vision to life.


Sal xoxo

contact us

I believe that the businesses we create can be a source of great joy, satisfaction and impact.  They can be a significant part of our legacy.  I would be thrilled to support you to bring your business vision to life. 

If you have read through the website and you feel like we might be a good fit but you have some questions, please reach out so we can schedule a time to chat.

Work together

are you ready to

brene brown

"Midlife is when the universe gently places her hands upon your shoulders, pulls you close, and whispers in your ear:

I'm not screwing around. ... It's time to show up and be seen."

grab your free guide

Do you have an idea for a business but you feel unsure as to whether it would work or not?.  Our 3 Steps Guide will help you to get clarity on your vision for your business.

3 steps to get clear on your business idea

ready to clarify your business idea?

free download