learn more

Our mission is to help women in their 50's to start their first business with as much ease, joy and success as possible.

We support women in their 50's
as they launch their first business.

welcome! I’m glad you’re here


I'm a life + business coach and have been a business owner since 2005.  I launched my first business at the age of 37 while newly pregnant with my third child.

I am launching The Midlife Launch Co at the age of 55 to support women to launch their first business in their 50's.

My team and I can create everything that you need to launch your business so that you can focus on the work that only you can do.

founder of the midlife launch co

I'm sal

If you're looking to launch your first business in your 50's, you're in the right place. 

As the founder of The Midlife Launch Co. I believe that there are so many women in their 50's who could transform their lives, their communities and the world if they were to bring their business visions to life.

I want the work that I do with this business to be the key that unlocks that untapped potential. 

To encourage women in their 50's that yes they can create something extraordinary out of their talents, passions, and experience. Something that will transform the lives of their clients and customers and transform their own life in the process.

I would be thrilled to support you to bring your business vision to life.


Sal xoxo

melanie, photographer

Sal goes beyond business and into the heart of why I do what I do and how I can make a difference.



Frances, graphic designer, london

Sal's astute and thoughtful gaze cuts through the clutter ...



Candice, graphic designer, new york



Working with Sal was a truly transformative and empowering experience for me.

Your Launch Pad includes everything you need to launch.

We take care of all the details so that you can do the work that only you can do.

learn more

contact us

We believe that the businesses we create can be a source of great joy, satisfaction and impact.  They can be a significant part of our legacy.  We would be thrilled to support you to bring your business vision to life. 

If you have read through the website and you feel like we might be a good fit but you have some questions, please reach out so we can schedule a time to chat.

Work together

are you ready to

grab your free guide

Do you have an idea for a business but you feel unsure as to whether it would work or not?.  Our 3 Steps Guide will help you to get clarity on your vision for your business.

3 steps to get clear on your business idea

ready to clarify your business idea?

free download