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the midlife launch vision

I've been a business owner for 18 years. I started my first business at the age of 37 and am launching this business at the age of 55.

The Midlife Launch brings together my 18 years of experience as a business owner, my training as a Master Life Coach, my training and experience as a branding and business strategist, my obsession with creating websites, my background as an attorney and my passion for empowering women in their 50's to build their legacies through the businesses that they create.

founder of the midlife launch: life + business coach and business owner since 2005

About Sal


I believe that there are hundreds of thousands of women in their 50's who could transform their lives, their communities and the world if they were to bring their business visions to life.

I want the work that I do with this business to be the key that unlocks that untapped potential. 

To encourage women in their 50's that yes they can create something extraordinary out of their talents, passions, and experience.  Something that will transform the lives of their clients and customers and transform their own life in the process.

I would be thrilled to support you to bring your business vision to life.

the midlife launch


Sal xoxo

I created The Midlife Launch to help women in their 50's to start their first business as efficiently and with as much ease as possible.

To help you to get your business up and running with everything that you need in place so that you can focus on the work that only you can do.

When you're starting your business in your 50's, you don't want to waste years reinventing the wheel or embarking upon a steep learning curve when you really don't have to.

I've been a business owner since 2005.  I've launched two other businesses and supported clients as they launched their businesses  So I know the elements that need to be in place to start a business (as well as all the things that can and should, in my opinion, come later).

I have put everything that I know and have experienced as a business owner into Your Launch Pad package. It's everything that I wish I had known when I started my first business at the age of 37.

let us take care of


For the same price that you could pay for just a website, my team and I will design a business blueprint that supports your business and life goals plus create your website, marketing and business tools plus give you 12 months of ongoing support, accountability and community in The Midlife Launch Lab. 

You can even choose to join me monthly, quarterly or annually in one of my favorite cities (such as New York, Paris, Edinburgh or London) for a Retreat which includes life and business planning and a photo shoot.  

The Midlife Launch offers what I believe is a unique combination of  life + business coaching, project management, website creation, ongoing support plus a community of like-minded women. 

My team and I will take care of all of the details so that you can show up from day one to do the work that only you can do in your business.

My mission is for you and your business to thrive.

Your Launch Pad includes everything you need to launch.

We take care of all the details so that you can do the work that only you can do.

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contact us

I believe that the businesses we create can be a source of great joy, satisfaction and impact.  They can be a significant part of our legacy.  I would be thrilled to support you to bring your business vision to life. 

If you have read through the website and you feel like we might be a good fit but you have some questions, please reach out so we can schedule a time to chat.

Work together

are you ready to

melanie g.

"Sal Robertson’s strategic and intelligent approach, coupled with her kindness and understanding of creativity, helped me to focus and shine in a way I never thought possible. She goes beyond business and into the heart of why I do what I do and how I can make a difference. Working with Sal has helped me to trust the value of my unique perspective on life and build a business that is both creatively fulfilling and sustainable."

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Do you have an idea for a business but you feel unsure as to whether it would work or not?.  Our 3 Steps Guide will help you to get clarity on your vision for your business.

3 steps to get clear on your business idea

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Hey, Let's Be Pen Pals!

Every Monday, you will receive an email from me with stories, resources and tips that will support you to transform your business vision into a business launch.